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About

From TV sets to channel growth.

I help entrepreneurs and content creators turn their video presence into a brand machine.

  1. On set

    2021

    Television

    I started in TV: talk shows, news reports and reality TV. This is where I learned how stories are built for a screen.

  2. On location

    2022

    YouTube

    I moved into the YouTube world and began working with content creators.

  3. Behind the scenes

    Quickly

    It took off

    The channels got bigger, and so did the work.

  4. The cutting room

    Then

    A full package

    Pure production grew into strategy, scripting, edit and packaging, built around one goal: growth.

  5. Portrait of Didi Knieling

    Today

    A partner for growth

    I work with a small number of partners at a time. Every project starts with what the video must do for the business.

Let's talk about what video should do for your business.

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7 client channels / 12.7M+ views on videos I worked on